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Pedro Paulo Araújo was born in Fortaleza, Brazil. He grew up living the around the world in a total of seven different countries.

From an early age, he developed a passion for storytelling. While growing up in countries of extreme poverty Pedro Paulo noticed that no matter the country's financial situation or culture one thing remained: good stories change lives.

That is when he embarked on his mission of using film and theater as a communication tool for development.

He graduated from the New York Film Academy in Los Angeles with his bachelor's of fine arts in filmmaking in 2015.

Since then Pedro Paulo has written and directed several commercials, music videos, documentary and short films for major clients like Pepsi and artists like Lil Jon, Becky G, Akon, Wisin, and other music chart ruling artists.

His short film Blur played at the 69th Cannes Film Festival in France and won other prestigious film festival awards. His music videos have also been nominated for awards and have reached millions of views on YouTube and other online platforms. They have also been featured on Top 10 charts of world famous television channels.

Pedro Paulo currently lives in Los Angeles, California and works at 2 Wolves Films and La Maraca.